Scented Plastics. Olfactory Marketing.
Scented Plastics.
Olfactory Marketing.
Explore the Power
of Olfactory Marketing with Us.
SMP guides you into the fascinating world of olfactory marketing, where scents become a powerful tool to engage customers and create memorable experiences: explore with us the potential of a unique fragrance to transform products and build brand awareness.
THE OLFACTORY PYRAMID: A STRATEGIC APPROACH TO OLFACTORY MARKETING
At the heart of our olfactory marketing approach lies the olfactory pyramid, a fundamental concept that guides the creation and strategic use of fragrances. The Olfactory Pyramid consists of three distinct levels:
Top Notes.
These are the first olfactory impressions that consumers perceive. Top notes are light and volatile, creating an initial and immediate impression that captures attention and stimulates the senses. In our production of scented plastics, top notes play a crucial role in capturing consumer interest from the outset.
Heart Notes.
The heart notes constitute the body of the fragrance and emerge once the top notes have dissipated. These notes are richer and more complex, shaping the unique identity of the fragrance and evoking deeper emotions and sensations. In our production process, we carefully work on heart notes to impart character and distinctive personality to our products.
Base Notes.
These form the foundation of the fragrance, providing stability and depth over time. Base notes are the most persistent and long-lasting, contributing to a memorable olfactory experience. In our research and development, we focus on selecting the most suitable base notes to ensure exceptional persistence and olfactory quality in our products.
